Does Your Website Design Make a Good First Impression?

Your website is one of the first impressions that someone will get of your business. This means that the design of your site—how it looks and feels, how visitors interact with it, etc.—is critical to making a good first impression, not to mention keeping the visitor engaged from start to finish.

A website is far more than an informational brochure; it is an interactive experience with your company, services, products and more. The more you design your website to fulfill this interactive role, the more likely you are to have a website that actually generates money for your business. In fact, a properly built and designed website is an effective marketing tool that returns far more than it “costs” to create.

Great websites are built upon a base of industry-standard “best practices” that web users have come to expect. Venture too far outside of these practices and you run the risk of confusing, if not outright annoying, your visitors.

There are so many things that go into the design of a great website that we had to break this checklist into two parts. This portion covers some of the most critical design best practices. We encourage you test these points to ensure what is “best practice” is really best for YOUR website.

Come back for Part 2 of the Design Considerations Checklist next week!

Design Considerations Checklist Infographic Part 1

Download a Printable PDF

This checklist is a part of the free downloadable companion piece to The Best Damn Web Marketing Checklist, Period! Download The Best Damn Web Marketing Cheat Sheet! for an easy-to-print and check-off version that includes this and 35 other checklists!


Stoney De Geyter
About Stoney De Geyter
Stoney deGeyter is CEO of Pole Position Marketing (, a leading web presence optimization firm helping businesses grow since 1998. He is also the author of The Best Damn Web Marketing Checklist, Period! A prolific blogger, he is the main contributor to Pole Position Marketing's E-Marketing Performance Blog ( and writes regularly for well-regarded industry blogs such as Search Engine Journal, Search Engine Land and Marketing Land.

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